Areas of Expertise

Branding
Competitive Analysis
Data Visualization
Design Research
E-Commerce
Ethnography Research
Front-End Design + Development
Graphic Design
Information Architecture (IA)
Interaction Design
Mockup Design
Presentation Design
Product Design (end-to-end)(0-to-1)
Prototyping
Responsive Design
Storyboarding
Surveys
User Interface Design (UID)
Usability Testing (moderated + unmoderated)
User Experience Audit
User Experience Design (UXD)
User Experience Research (UXR)
User Flow Mapping
User & Stakeholder Interviews
Visual Design
Wireframing
Workshops

Tools

Adobe Creative Cloud:
Photoshop + Illustrator + InDesign
Canva
ChatGPT
CMS (various platforms)
Figma Suite
Gemini
Google Analytics
Google Workspace
Microsoft Office
Uizard
VS Code

Let's Bring Ideas to Life

It all begins with an idea. As a product designer, who specializes in UX design, I focus on transforming concepts into intuitive and engaging user experiences. I believe that every successful project starts with a deep understanding of user needs, ensuring that each design decision enhances usability and enjoyment.

I have worked across a diverse range of industries—from learning experience platforms to beauty—and I take pride in my ability to adapt to varying products, industries, emerging technologies, and collaborative relationships with cross-functional teams. This adaptability enables me to flex my style and approach to building relationships with teams, as well as to deeply understand and focus on each product’s unique user audience, regardless of the sector. It continually drives me to learn, stay curious, and solve problems through critical & strategic thinking.

Whether you're looking to enhance an existing application or create something entirely new, I'm here to help. I combine research, creativity, and technical skills to craft solutions that delight users and achieve business objectives.

Get in Touch

Feel free to contact me if you would like to discuss potential opportunities or have any questions.

Email
RoxPappaCastillo@gmail.com

Phone
(630) 853-6734

Let's collaborate to create user-centered designs that make a difference!

Let's Work Together